Introduction

• This guide provides specifications of Business API for WhatsApp, which enables brands to reach over 2 bilion users on WhatsApp using a Simple REST API. This guide is intended for developers who want to write application that can interact with messaging.digital Messages service.

• WhatsApp Business Accounts (WABAs) enable businesses to efficiently manage customer communication through the WhatsApp Business Platform. The WhatsApp Business Platform provides a way for medium to large businesses to communicate with customers on a larger scale.

• The WhatsApp Business API by messaging.digital is specifically created for interactions between your brand and individual customers. It’s intended for customer care conversations, marketing, and what we call transactional messages – alerts, updates, notifications, reminders. Either you or the customer can start a conversation, which you can either handle with a live agent, or automate responses via a chatbot.