Do you know that WhatsApp is the world’s leader among instant messengers, boasting around 2 billion active users? Also, every day more than 590.6 million messages are sent on WhatsApp, out of which approx. 178 million are business communications.
WhatsApp opened its doors for businesses in January 2018 and made it easy for customers to reach brands in the same way they reach friends and family. Many businesses started using it to drive revenue and build stronger relationships with end users. WhatsApp Business API provides a tool to automate, sort, and respond immediately to customer queries and make interactions easy.
Therefore, getting started with the WhatsApp Business API (WABA) is a significant way to connect with the target audience, and send bulk messages. However, if you are new to WhatsApp Business messaging, we will help you set up your account and send bulk messages with just a few clicks.
What is WhatsApp Business Messaging?
WhatsApp Business API allows brands to have a professional presence on WhatsApp and engage customers to boost brand growth. However, there is a difference between WhatsApp Business API and WhatsApp. WhatsApp Business API is a solution for businesses; on the other hand, WhatsApp is a person-to-person solution to stay connected.
WhatsApp Business API comes with robust features like end-to-end encryption, personalized marketing, automated messaging, chatbot setup, etc. Also, API can be integrated with your CRM and other systems.
WhatsApp Business API Features
Transactional Messages
- You can send personalized offers, discounts, and much more.
- Provide technical help.
- Collect surveys and feedback.
Rich Media Content
- Add a detailed description of your services and offerings.
- Include audio, video, images, CTA, location, and much more.
- Even you can share invoices, calendars, PDFs, etc.
Automate Messages
- Set up a chatbot to answer user queries.
- Automate the user’s journey from the first interaction to the purchase.
- Use Quick Reply buttons to help users take quick actions.
Verified WhatsApp Profile
- Build a verified business profile with a green verification badge to enhance customer trust.
- Display company logo, contact information, address, etc.
- Include a detailed description of your brand – website, contacts, and working hours.
Cross-Cutting Analytics
- Track marketing and product metrics with robust analytics.
- Track messaging metrics including, delivery rates, open rates, response rates, etc.
- Follow the leads.
Step-By-Step Guide on Setting Up WhatsApp Business API
WhatsApp doesn’t provide the API directly to businesses. Instead, you need to work with a reliable business solutions provider (BSP). These are official Meta partners who provide businesses access to the WhatsApp Business messaging. BSPs help with API integration, provide you with tools needed to send bulk messages, and guide you through the process.
1. Set up Your WhatsApp Business API Account
Once you have chosen a BSP, you can follow their instructions to integrate WhatsApp Business API into your existing systems. You’ll be asked to connect your Facebook Business Manager account, verify your details, and set up message templates.
2. Create and Approve Message Templates
WhatsApp requires that all outbound bulk messages sent through API be based on pre-approved message templates. These templates help you make sure that you are not sending spammy content to customers.
You can create a message template by:
- Draft a template message including variables like customer name or order number.
- Your BSP will help you submit your templates for approval.
- Once approved, you can use the templates to send bulk messages.
3. Organize Your Contact List
You need to organize your contact list before sending bulk messages. Ensure you have consent from customers to send them messages on WhatsApp. Organize your contacts based on customer preferences; purchase history, and geographic location so you can send personalized bulk messages.
Steps to Send Bulk Messages with WhatsApp Business API
- Use message templates you have already created and personalize them.
- Most of the BSPs offer bulk messaging tools to make it easy to send messages to large audiences. You can use tools to send bulk messages.
- Track performance using analytics and reporting tools- like how many messages were delivered, how many were opened, responses, etc.
- These details can be used to refine your marketing campaigns.
Best Practices for Bulk Messaging
To get the best results from bulk messaging using WhatsApp Business API, follow the tips given below:
- Keep it personal to make the message feel more genuine.
- Your message should be short, concise, and interactive
- Don’t spam, only send messages to people who opted in.
- Monitor open rates, click-through rates, and responses to improve.
Help Getting Started with WhatsApp Business Messaging
With so many people already using WhatsApp, the app is becoming a powerful tool for businesses to engage their customers. With its two-way capabilities, high open rates, and other convenient features, it’s no wonder why marketers all over the world are using this platform to help their brands grow. So, do you still have any doubts about using WhatsApp Business API? Contact us by messaging.digital, we are an official WhatsApp Business Solution Provider, helping businesses connect with their target audience. Our WhatsApp Business API is designed to make conversion between you and your customers easy and faster.
