The digital revolution is supercharged by platforms like WhatsApp that has redefined the way businesses interact with their clients. Among the diverse pool of tools available, the WhatsApp message template emerges as a valuable asset, driving these interactions. From start-ups trying to establish themselves to well-established brands, every business is leveraging the potential of WhatsApp message templates to make conversations impactful.
But what exactly a WhatsApp message template is and are there any WhatsApp template guidelines to follow?
So, to answer all your queries, our blog will walk you through all about it. Let’s start with the basics.
What is a WhatsApp Message Template?
A WhatsApp message template is a customizable message format that businesses can use again and again for sending messages to users. It includes variables that allow brands to customize messages for customers, create a deeper connection, and increase engagement. However, to use a message template, you first need to submit it to WhatsApp Meta for review and approval. Meta reviews each message template to maintain high standards of quality content and to avoid spam. Once your message template is approved, you can send the messages. Also, you can revise the message content at any time and these revisions are automatically checked in a few seconds.
WhatsApp Templates Guidelines
As businesses use WhatsApp as a primary tool for communication, the importance of WhatsApp templates is also growing. WhatsApp message templates can help improve customer experience when used and created accurately. However, like any other tool, there are some best practices and guidelines to follow.
1. Permission-Based Messaging
You need to ensure that you have taken the user’s consent before sending any messages as using the WhatsApp Business message template without the user’s permission can result in huge penalties sometimes an account suspension.
2. Content Clarity
WhatsApp gives attention to user experience so ensure your WhatsApp promotion message template is clear, relevant, and offers value.
3. Character Limitations
Creating an impressive WhatsApp message template includes making every word count. WhatsApp template has a limit of up to 1024 characters including placeholders. So, businesses need to carefully plan their WhatsApp message to ensure your message is concise and clear. Also, keep in mind that WhatsApp doesn’t support italic or bold text in templates; you can use emojis but ensure professionalism and clarity.
Key Points to Remember While Drafting WhatsApp Templates
How to draft your template message can make or break your campaign. Templates that are not relevant to your target audience will have low engagement rates. Therefore, you need to make sure your templates are effective.
1. Keep It Clear
Your template message should be easy to understand and clear. Avoid difficult words that might confuse the audience and keep it short.
2. Avoid Mix of Different Languages
For consistency and clarity, stick to using a single language for the template.
3. Use the Right Message Template
Your template should align with the selected message category for better categorization and understanding.
4. Use Placeholders for Personalization
Use placeholders to make template content more relevant. For example: “HI {{1}}, You’ve been pre-approved for our credit card! Get a special offer of {{2}} through your personal link: {{3}}.”
5. Stick to WhatsApp Template Guidelines
All your templates should be approved by Meta before use. Also, ensure your message sticks to WhatsApp’s policies – no promotional content in some selected message types and respect the privacy of users.
6. Include a Clear CTA
Guide your customers to take the next step and ensure to have a clear call to action – whether it is to reply to a message, click on the link, or anything else.
In a Nutshell
WhatsApp templates are becoming a valuable tool for brands across the globe for consistent and efficient communication. However, the path to understanding these templates, their potential for your business and successfully implementing them can be complex. That’s where messaging.digital can help. You can easily create, submit, and manage your WhatsApp templates with messaging.digital’s WhatsApp Business API. Our WhatsApp API allows you to include text, media, interactive buttons, quick replies, and much more and ensure your message is compliant with WhatsApp template guidelines while meeting your specific business requirements along the way.
