Indian festive season means celebrations and shopping. Hence, it is a prime moment for business opportunities. Festivals in India bring families closer, which results in a major spike in consumer spending. For brands, it is the right time to connect with end users, launch attractive deals, and improve their visibility.
But how?
Well, the solution is WhatsApp Business API, with approx. 98% of open rates; businesses have seen a huge increase in their sales during festive seasons through effective WhatsApp campaigns.
With each and every update, the WhatsApp messaging platform has ensured a better and more custom business engagement to offer enhanced customer experience. With it, brands can take a more dynamic approach by sending personalized alerts like festive offers and reminders. So, here in this blog post, we are going to uncover some out-of-the-box ideas that you can use to engage your Indian festive audience.
Top Strategies for WhatsApp Marketing Campaign to Get Higher Sales This Festive Season
To leverage the full potential of the WhatsApp messaging platform, all you need is a strategic and creative approach. So, here are some effective tips:
Before the Festival
1. Create a Festive Season Storefront – Showcase your best products and special discount offers and make it easier for end users to explore and make their selections before the festive rush.
2. Click-to-WhatsApp Ads – Businesses can enhance their reach by integrating click-to-WhatsApp ads to target audiences for exclusive offers. Also, you can add these ads with other marketing channels to direct customers to your WhatsApp for more personalized interactions.
3. Pre-Festive Announcements – Excite the audience by announcing sales early and giving sneak peeks of upcoming products through WhatsApp messaging software.
4. Allow Pre-Orders – Let your audience secures their favorite products before your festive sale starts by enabling pre-orders using WhatsApp Business API. You can create a separate pre-order catalog to give users early access.
During Festival
1. Launch Real-Time Campaigns
With real-time campaigns, you can know customer behavior during the festive season and track activities like abandoned carts. Businesses can send prompt messages to remind customers to complete their purchases. Keep the FOMO alive by regularly sending updates about their choice of products.
2. Offer Live Deals
Through WhatsApp Business API, businesses can run live festive deals and ensure to keep reminding their audience. It creates a sense of urgency and thrills customers to take immediate action, especially if deals are time-sensitive.
3. Send Cart Abandonment Reminders
Many customers will be shopping on different sites – adding items to their carts and then forgetting to complete the purchases. Brands can send gentle reminders through WhatsApp Business API and even make the deals sweeter with custom incentives like additional discounts or offers.
After The Festive Season
1. Collect Customer Feedback and Reviews
It is the perfect time to get valuable feedback; you can send WhatsApp notifications – for asking reviews about how their shopping experience was during festive season.
2. Extend the Sale
Some people may have missed the initial sale, so you can offer a short extension sale with some added discounts to clear leftover stock and satisfy end users.
3. Refresh Your Stock
After you are done with your festive sale, refresh your stock and promote new launches and products through the WhatsApp messaging platform. Inform your audience about new arrivals and encourage them to check out your updated offerings.
4. Run Cross-Channel Campaigns
Once you get new contacts during the festive season, integrate these leads into your marketing ecosystem. You can use WhatsApp to invite customers to follow your business on other channels such as Social Media, SMS, or Email.
Conclusion:
For many brands Indian festive season is that time of year when customer engagement and sales explode. And getting the most out of your festive campaigns is not difficult with the WhatsApp messaging platform. We at messaging.digital are a renowned WhatsApp Solution provider, helping businesses to completely understand WhatsApp Business API and leveraging its full potential. If you need any help setting up your WhatsApp Business API, contact our experts now and enjoy its benefits.
