With a global population communicating on WhatsApp, it can be a powerful channel for businesses to market their products, connect with end users, and enhance engagement and customer retention. WhatsApp has surpassed traditional marketing channels and plays an important role in the brand’s marketing strategies. If you are a business looking to expand your digital marketing toolkit or find some new ways to engage your customers, WhatsApp Business solution can be the right solution for you. However, if you are not aware of WhatsApp marketing, continue reading the blog. Our blog will walk you through all about it.
What is WhatsApp Marketing?
With a user base of over 2 billion active users across the globe and approximately 50 million businesses using WhatsApp, it is now the most preferred messaging platform to connect with people worldwide. WhatsApp Marketing is digital marketing on mobile using WhatsApp Business API to connect with end users and promote services or products. Businesses can send alerts, special offers, custom discounts, and much more to customers. There are multiple methods to do WhatsApp marketing like as broadcast messages, chatbots, and messaging directly through WhatsApp Business API.
4 Best Ways To Use WhatsApp Business Solution as a Marketing Channel
So, here are some important features to use for your WhatsApp marketing:
1. Use Click-to-WhatsApp Ads
As a part of their marketing strategy, brands can target relevant ads on Facebook or Instagram, with some messages like the “Talk to us on WhatsApp” button which allows customers to easily start the conversation.
Moreover, you can access some specific data about how many conversations were initiated, along with behavioral data on conversion tracking on your website or app, after-shopping experiences, abandoned cart recovery, etc.
2. Use a WhatsApp Chatbot
Your WhatsApp chatbot can be of great help for marketing messages and keeping your customers engaged. However, your chatbot should reflect your brand persona with its messaging style and images.
3. Create a WhatsApp Product Catalog
Businesses can add their special products with images and a detailed description to make it easy for customers to browse. It can be integrated through WhatsApp Business API. It helps to streamline the customer transition from one stage to another stage of the journey by remaining within the same WhatsApp conversation.
4. Add Urgency with Limited Time Offer Templates
Time-sensitive offers are sometimes tough to promote as customers skip the messages and don’t realize that the offer will expire soon. However, with Limited Time Offer message templates on WhatsApp, brands can clearly show the expiry date and countdowns to make it easy to understand that the offer is for a limited time, which can ultimately help to enhance conversation rates.
Some Practical Tips on Creating a Winning Marketing Strategy
Here is a list of tips on how you can most out of your WhatsApp Business Solution:
- Define the target audience and build personas.
- Create your WhatsApp opt-in strategy.
- Find out key use cases and message types.
- Set achievable and measurable goals.
- Define your brand persona.
- Customize messages.
- Follow WhatsApp guidelines.
Taking the Next Step
Remember that WhatsApp Business solution presents multiple growth opportunities for businesses to reach and engage their audience in a more tailored way. It is also essential to know that it is not a one-size-fits-all approach. So, you need to carefully plan and execute to ensure optimum effectiveness. If you want to get started with WhatsApp Business API, check messaging.digital’s WhatsApp Business Solutions. Our API is designed for engaging conversation between your brand and customers. It can help you in marketing, customer conversations, and much more.
